In real estate, the desire to move fast is often at odds with the need for structured execution. We meet many customers who are excited to get going with Align — and we love that. But here's the thing: if you skip the upfront alignment, you're building speed on top of uncertainty. That's a risky foundation for any investment.
That’s why we always start with a focused one-hour workshop.
When you're investing time, money, and trust into building a real estate data infrastructure, it’s tempting to dive right in. But even the best tools in the world won't create value unless you're clear on what value you’re actually chasing.
Real estate businesses often operate across multiple teams, systems, and reporting structures. Without a shared understanding of the problems that need solving, it's easy to build something that works in theory but fails to deliver in practice.
That’s why we anchor every new engagement with a short but intense workshop. It’s not about filling out long templates or preparing a bunch of materials. In fact, we prefer if you don’t. All you need to bring is your perspective — and an hour of your time.
In the workshop, we ask you four simple but essential things:
This might sound heavy. But it’s not. Because we’ve done this many times, we know how to keep it focused. Most participants tell us the conversation itself gives them clarity — even before we build anything.
This workshop isn’t just for us to learn about your business — it’s also for you to understand what you actually need to buy. A lot of organizations go into a buying process without a clear picture of what problems they're solving, what success looks like, or what internal capabilities they’ll need.
The workshop helps you clarify all of that. It’s a key step in your own buying journey — helping you make smarter, more informed decisions. And it enables us to design a solution and offer that fits both your ambition and your reality.
This isn’t just about aligning with Align. It’s about aligning internally.
We’ve seen it again and again — real estate teams struggle to move forward not because they disagree with us, but because they haven’t had the right conversation internally. The workshop forces that alignment to happen: What really matters? What’s worth solving? What does success look like?
When your team is aligned internally, you can act with much more clarity. You’ll know what you’re aiming for — and why.
We take the insights and convert them into a 12-month roadmap.
It’s not a vague plan full of buzzwords. It’s a concrete path from where you are to where you want to be. That includes:
We’ll also flag any potential risks or trade-offs we see. This transparency early on builds trust — and helps avoid surprises later.
There’s a reason we insist on this workshop: it works.
Over and over again, we’ve seen that customers who invest this hour upfront are the ones who move faster, get more out of the platform, and avoid common pitfalls. It’s one of the highest-ROI hours you’ll spend this quarter.
And best of all — we guide the process. You don’t need to come prepared. Just show up, share your perspective, and let us do the heavy lifting.
