Estaid strengthens its focus through strategic sale and rebranding to Align

Published on
November 20, 2024

Copenhagen, Denmark – Align, formerly known as Estaid, has as of today sold their platform for accessing public data. With this sale, Align sharpens its focus on their portfolio management platform, which effectively consolidates data across property managers and provides a detailed, intuitive overview of property performance.

Focus on property owners and portfolio management

With this sale, Align continues to develop solutions that provide real estate investors with deep insights into their portfolios and support data-driven decisions that can optimize the value of their properties. The customer list includes AkademikerPension, Lærernes Pension, and PensionDanmark.

The ambition is to create even better decision-making processes for real estate investors, not just in Denmark, but also globally. Align has already taken a step across the Atlantic with its first customer in the USA and sees great opportunities for further expansion across other markets.

In Denmark, Align works with several of the largest property administrators, including DEAS, CEJ, Newsec, and Taurus, providing customers with a seamless and integrated solution regardless of where their portfolio is managed.

"We see a great need in the real estate sector for tools that not only deliver data but also create concrete, actionable insights that help property owners optimize their investments," says Søren Nordstrand, CEO of Align.

"The sale of the Estaid platform is a natural step in our development, allowing us to focus all our resources on the portfolio platform, Align, that supports real estate investors and owners. The new name, Align, marks a clear strategic shift, signaling our complete focus on portfolio management."

"We have a strong vision of making it easier for real estate investors to get an overview of their portfolios to make data-based decisions," concludes Søren Nordstrand. "We believe that Align can further professionalize the real estate sector and create better outcomes for property owners, investors, and their tenants."

For further information, contact:

Søren Nordstrand
CEO, Align
Email: sn@align.bi
Phone: +45 51 84 24 10

About Align
Align delivers portfolio management solutions to real estate investors in the Nordics and the USA, who want a data-driven approach to maximize the value of their investments. With deep insights into the real estate market and a flexible, user-friendly platform, Align enables its clients to make strategic decisions based on precise and up-to-date data.

Follow Align on LinkedIn to get news and updates: https://www.linkedin.com/company/align-global/

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